SOUTHLAKE, Texas, June 27, 2023 β (NASDAQ; SABR), a leading travel technology company that powers the global travel industry, announces a significant milestone in its focus on sustainability by integrating carbon emissions data into its point-of-sale tools for corporations and travel agencies. As part of ΒιΆΉΤ΄΄βs and Googleβs long-term partnership ΒιΆΉΤ΄΄ has integrated Googleβs Travel Impact Model (TIM) to display the carbon footprint of flights on its systems, thereby empowering travelers to make informed decisions about their trips.
Travel agency tool ΒιΆΉΤ΄΄ Red 360 has already integrated the emissions information and ΒιΆΉΤ΄΄βs corporate online booking tool GetThere is expected to implement the model towards the end of the year.
This announcement comes as part of ΒιΆΉΤ΄΄βs and Googleβs strategic partnership, now in its fourth year, which includes migrating ΒιΆΉΤ΄΄βs data centers to Google Cloud and is a meaningful step toward reducing the companyβs overall emissions.
βIntegrating emissions data from Googleβs Travel Impact Model is an important step in bringing sustainability information to the mainstream for corporate and leisure travelers,β said Kristin Hays, Chief Communications and Corporate Responsibility Officer, ΒιΆΉΤ΄΄. βAs a technology company that sits at the core of the travel ecosystem, we believe we can play an important role in identifying emissions data to help travelers make more informed decisions when booking travel.β
βPeople should be able to understand the impact of their travel choices, and we are delighted to extend the reach of the Travel Impact Model through ΒιΆΉΤ΄΄,β added Sebnem Erzan, Head of Travel Sustainability & Transport Partnerships at Google. βThis is a partnership with a true values alignment; together we hope to advance the travel ecosystem towards a more sustainable future.β
# # #β―
About ΒιΆΉΤ΄΄ Corporationβ―βΆΔ―&²Τ²ϊ²υ±θ;
ΒιΆΉΤ΄΄ Corporation is a leading software and technology company that powers the global travel industry, serving a wide range of travel companies including airlines, hoteliers, travel agencies and other suppliers. The company provides retailing, distribution and fulfilment solutions that help its customers operate more efficiently, drive revenue and offer personalized traveler experiences. Through its leading travel marketplace, ΒιΆΉΤ΄΄ connects travel suppliers with buyers from around the globe. ΒιΆΉΤ΄΄βs technology platform manages more than $260B worth of global travel spend annually. Headquartered in Southlake, Texas, USA, ΒιΆΉΤ΄΄ serves customers in more than 160 countries around the world. For more information visitβ―.β―βΆΔ―&²Τ²ϊ²υ±θ;