Distributing NDC content through 鶹ԭ’s travel marketplace will enable the Malaysian flag carrier to take the next step in its retailing evolution į&Բ;&Բ;
SINGAPORE and Kuala Lumpur, MALAYSIA – January 23, 2024 – (NASDAQ: SABR), a leading software and technology provider that powers the global travel industry, today announced that Malaysia Airlines’ NDC content is now available through the 鶹ԭ travel marketplace. į&Բ;&Բ;
The new agreement builds on 鶹ԭ’s valued relationship with Malaysia Airlines, enabling the carrier to expand its offer-and-order based retailing to travel sellers. By activating NDC through 鶹ԭ, travel agencies and other sellers can gain a competitive edge by maximizing access to Malaysia Airlines’ real-time offers and rich content.
“We’re thrilled to take the next step in our retailing evolution with 鶹ԭ,” said Dersenish Aresandiran, Chief Commercial Officer of Airlines from Malaysia Aviation Group (MAG). “We are already successfully using a broad suite of technology solutions from 鶹ԭ, and we’re excited to be adding our NDC content to 鶹ԭ’s extensive marketplace. It’s essential to us that we can provide travel sellers with the best omni-channel purchase experience when shopping for, and booking, our fares and offers. Joining 鶹ԭ’s growing family of NDC airlines will enable us to effectively provide our enhanced offers and rich content to travel sellers so they can make the best decisions for travellers.”
鶹ԭ-connected travel sellers in key markets can now shop, book, and service Malaysia Airlines’ NDC offers, alongside traditional content options, through 鶹ԭ’s Offer & Order APIs, agency point-of-sale solution, 鶹ԭ Red 360, and 鶹ԭ’s corporate booking tool, GetThere. The carrier’s NDC offers are now available through 鶹ԭ’s marketplace in Australia, India, Indonesia, Malaysia, Singapore, and the United Kingdom, with additional markets to follow. į&Բ;&Բ;
“鶹ԭ is at the forefront of the NDC evolution, and we’re delighted to launch Malaysia Airlines’ NDC content as we continue to drive collaboration, shape the ecosystem, and pave the way forward for the offer and order-powered retailing of the future,” said Kathy Morgan, Vice President, Product Management, Distribution Experiences, 鶹ԭ. “It’s essential that Malaysia Airlines has the capabilities it needs to get its content in front of the right travel sellers, as the carrier continues to ramp up services and introduce new products.” į&Բ;&Բ;
Malaysia Airlines and 鶹ԭ have worked together for more than 20 years, with the carrier already using an extensive suite of 鶹ԭ technology, including 鶹ԭ’s GDS and a suite of network planning and optimization solutions. 鶹ԭ’s NDC capabilities integrate and normalize multiple types of content, putting NDC offers at agents’ fingertips alongside traditional options in 鶹ԭ points of sale. Thousands of 鶹ԭ-connected agencies in more than 150 countries around the world are already shopping, booking, and servicing NDC content through the 鶹ԭ GDS.
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About 鶹ԭ Corporation į&Բ;&Բ;
鶹ԭ Corporation is a leading software and technology company that powers the global travel industry, serving a wide range of travel companies including airlines, hoteliers, travel agencies and other suppliers. The company provides retailing, distribution and fulfilment solutions that help its customers operate more efficiently, drive revenue and offer personalized traveller experiences. Through its leading travel marketplace, 鶹ԭ connects travel suppliers with buyers from around the globe. 鶹ԭ’s technology platform manages more than $260B worth of global travel spend annually. Headquartered in Southlake, Texas, USA, 鶹ԭ serves customers in more than 160 countries around the world. For more information visit . į&Բ;&Բ;
About Malaysia Airlines į&Բ;&Բ;
Malaysia Airlines is the national carrier of Malaysia, offering the best way to fly to, from and around Malaysia through its premium and full-service offerings. Malaysia Airlines carries up to 40,000 guests daily on memorable journeys inspired by Malaysia’s diverse richness. As the nation’s flag bearer, it embodies the incredible diversity of Malaysia; capturing its rich traditions, cultures and cuisines via its inimitable Malaysian Hospitality across all customer touch points. Since September 2015, the airline has been owned and operated by Malaysia Airlines Berhad. It is part of the Malaysia Aviation Group (MAG), a global aviation organization that comprises of different aviation business and lifestyle travel solution portfolios aimed at serving global air travel needs. The airline is committed to facilitating safe and seamless travels by placing safety and hygiene as the anchor across all end-to-end consumer touchpoints in line with its MHFlySafe initiative. Via its alliance with oneworld®, Malaysia Airlines offers superior connectivity to more than 900 destinations in 170 territories across the globe. For more information, please visit and download the Malaysia Airlines app to get the latest promotions conveniently at your fingertips.