ΒιΆΉΤ­΄΄ strengthens APAC team with the appointment of seasoned industry leader Rajiv Bhatia

SINGAPORE and INDIA – April 16, 2024 –Μύ Μύ(NASDAQ: SABR), a leading software and technology provider that powers the global travel industry today announced that experienced industry leader RajivΜύBhatia has joined ΒιΆΉΤ­΄΄ to help advance its growth strategy in Asia Pacific.

Rajiv, formerly of Bird Group, joins as Executive Director, APAC Market ExpansionΜύand will be instrumental in further expanding ΒιΆΉΤ­΄΄β€™s footprint in key growth markets, including India, one of the world’s fastest growing travel marketplaces. With extensive experience in the travel space,ΜύRajivΜύbrings a wealth of knowledge and a proven track record of success to ΒιΆΉΤ­΄΄β€™s dynamic, customer-centric team. He began his career working for renowned airlines Gulf Air and Thai Airways. Most recently, he was Chief Commercial Officer of Bird Group’s India GDS business, where he served for 16 years.

β€œWith over 40 years of experience in the travel industry, we’re confidentΜύRajivΜύwill help us to accelerate growth in India and other key markets across the wider APAC region,” said Brett Thorstad, Vice President, Agency Sales & Airline Distribution, Asia Pacific. β€œWe are focused on fostering strategic partnerships and delivering exceptional value to our customers, andΜύRajivΜύshares this vision. Our partners will benefit from his wealth of knowledge and experience.”

β€œThis is a great time to be joining ΒιΆΉΤ­΄΄β€™s enthusiastic team as they look to drive further growth across APAC,” said RajivΜύBhatia. β€œΒιΆΉΤ­΄΄β€™s commitment to innovation and strong focus on customer success is something I admire. ΜύAt this point in my career, I’m excited to be shifting my focus to advising on broader, strategic initiatives and helping build key customer relationships across India and other growth markets.”

β€œI’m thrilled to welcomeΜύRajivΜύonboard,” said Sam Machado, Managing Director, India and South Asia. β€œHe has significant experience in building customer relationships and a stellar reputation in the marketplace. ΒιΆΉΤ­΄΄ is building momentum in India and South Asia and I look forward to leveraging his experience and customer focus as we continue our rapid growth in these markets.”

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About ΒιΆΉΤ­΄΄ Corporationβ€―βΆΔ―βΆΔ―&²Τ²ϊ²υ±θ;

ΒιΆΉΤ­΄΄ Corporation is a software and technology company that takes on the biggest opportunities and solves the most complex challenges in travel. The Company connects travel suppliers and buyers around the globe and across the ecosystem through innovative products and next-generation technology solutions. ΒιΆΉΤ­΄΄ harnesses speed, scale and insights to build tomorrow’s technology today – empowering airlines, hoteliers, agencies and other partners to retail, distribute and fulfill travel worldwide. Headquartered inβ€―Southlake,β€―Texas, USA, ΒιΆΉΤ­΄΄ serves customers in more than 160 countries around the world. For more information visitβ€―.