ANCILLARY IQ™
Elevate your ancillary revenue
strategy with Â鶹Դ´ Ancillary IQ™
Dynamically optimize individual or bundled ancillaries to generate revenue uplift
How intelligent is your current retail strategy? Let’s find out. Take our Airline Retailing IQ test now.
Increase your IQ with personalized ancillary offers
Â鶹Դ´ Ancillary IQ™, part of the Retail Intelligence suite, considers passenger, trip and marketplace insights to present personalized airline ancillary products and bundles that travelers are most likely to purchase.
Embedded machine learning models, powered by Â鶹Դ´ Travel AI™, optimize all ancillary offers in real time, whether that be seats, bags, WiFi, lounge passes or any other airline ancillary you sell. Â鶹Դ´ Travel AI™ was developed as a result of our strategic partnership and co-innovation with Google.
Up to 10% revenue uplift*
in incremental airline ancillary revenue opportunities created by Â鶹Դ´ Ancillary IQ
*Results are based on production implementation of partner airline customers and vary, depending on price sensitivity in the market.
Product features
In-path machine learning
Transform shopping data into meaningful insights to deliver targeted offers and maximize revenue.
Airline-defined criteria
Empower airlines to bring their own data and criteria to Â鶹Դ´â€™s machine learning to dynamically price airline ancillaries.
Multi-factor pricing engine
Increase productivity with an intuitive user interface that makes implementing or amending pricing strategies effortless.
Value measurement framework
Drive incremental revenue using Â鶹Դ´â€™s value measurement framework that implements the individual pricing strategies of each airline.
What our customers are saying
Our purpose is to offer our passengers the best travel experience in the industry which is why the GOL brand has become synonymous with innovation and service. Having Â鶹Դ´ as our key technology partner helps us maintain our commitment to customers while continuing to grow our business. By adopting Â鶹Դ´ Ancillary IQ, we will be able to provide passengers with their preferred choices during the booking process across channels so they can create the unique experiences they want.
Renzo Mello, Director of Channels Sales, GOL Linhas Aéreas.
Our deeper alliance with Â鶹Դ´ will enable us to create better offers for customers, and then have the mechanism to ensure the right travel buyers and travelers can access them.
Dave Emerson, Chief Commercial Officer, Virgin Australia.
